Flynt.Social
Flynt.Social
Brand-influencers ecosystem to launch and analyse campaigns
Brand-influencers ecosystem to launch and analyse campaigns
Product, UI/UX
Spring 2024
Product, UI/UX
Spring 2024
Contribution
Contribution
UX Design, wireframing, Information Architecture, Interface design(UI)
UX Design, wireframing, Information Architecture, Interface design(UI)
Website
Website
https://flynt.social
https://flynt.social
Duration
Duration
12 weeks
12 weeks
A platform for brands and agencies to conduct campaigns with influencers, while monitoring the campaign and analyzing the overall impact
A platform for brands and agencies to conduct campaigns with influencers, while monitoring the campaign and analyzing the overall impact
Flynt.social is aiming to make the process of brand conducting campaign mainstream. Flynt.social team themselves are an agency which helps gather the influencers and connect them to brands. They also build up a report with complete analysis of the campaign.
Flynt.social is aiming to make the process of brand conducting campaign mainstream. Flynt.social team themselves are an agency which helps gather the influencers and connect them to brands. They also build up a report with complete analysis of the campaign.
This was a team of 5 Developer, 1 project manager and 1 designer
This was a team of 5 Developer, 1 project manager and 1 designer
Flynt.social let’s brands and agencies get concise analytics for the campaigns.
Flynt.social let’s brands and agencies get concise analytics for the campaigns.
We realized that influencer brand marketing will take a leap, post pandemic, and brands were in need for a all in one tool.
We realized that influencer brand marketing will take a leap, post pandemic, and brands were in need for a all in one tool.
32+
Brand and their feedback led us to understand the situation better
Brand and their feedback led us to understand the situation better
How shall we build a solution for brands to launch campaigns, get influencers and see how the campaign perform
The Problems
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed. During which, we listed the challenges we will face to make an end- to-end platform
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed. During which, we listed the challenges we will face to make an end- to-end platform
1st
1st
Managing and supervising numerous campaigns is increasingly difficult and requires an effective solution.
Managing and supervising numerous campaigns is increasingly difficult and requires an effective solution.
2nd
2nd
Evaluating the performance of each post and managing influencers is time-consuming and tedious, demanding a more efficient approach.
Evaluating the performance of each post and managing influencers is time-consuming and tedious, demanding a more efficient approach.
3rd
3rd
Manually translating metrics and compiling them into reports after a campaign is cumbersome and needs to be streamlined.
Manually translating metrics and compiling them into reports after a campaign is cumbersome and needs to be streamlined.
4th
4th
Administrators struggle to oversee the process and detect potential suspicious activities, highlighting the need for better monitoring tools.
Administrators struggle to oversee the process and detect potential suspicious activities, highlighting the need for better monitoring tools.
The Solution
After brainstorming ideas, we came to the following conclusion.
After brainstorming ideas, we came to the following conclusion.
1st
Dashboard to look over all the activities
1st
Dashboard to look over all the activities
Brands and agencies gets the overview of all the posts, campaigns and influencer requests in the main dashboard, for easy management
Brands and agencies gets the overview of all the posts, campaigns and influencer requests in the main dashboard, for easy management
2nd
Real time metric data update from each posts
2nd
Real time metric data update from each posts
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed. During which, we listed the challenges we will face to make an end- to-end platform
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed. During which, we listed the challenges we will face to make an end- to-end platform
3rd
Post campaign report for each campaign
3rd
Post campaign report for each campaign
Campaign analytics of various metrics in form of custom widget, graphs and filters. Easy to share the report with URL or email.
Campaign analytics of various metrics in form of custom widget, graphs and filters. Easy to share the report with URL or email.
4th
Admin dashboard to overlook the system
4th
Admin dashboard to overlook the system
Which includes, monthly agency, brands, influencers updates and insights. Suspicious activity notification, Campaign management and more.
Which includes, monthly agency, brands, influencers updates and insights. Suspicious activity notification, Campaign management and more.
Challenges faced
Challenges faced
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed. During which, we listed the challenges we will face to make an end- to-end platform
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed. During which, we listed the challenges we will face to make an end- to-end platform
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed. During which, we listed the challenges we will face to make an end- to-end platform
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed. During which, we listed the challenges we will face to make an end- to-end platform
Dashboard to look over all the activities
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed.
Real time metric data update from each posts
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed.
Dashboard to look over all the activities
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed.
Real time metric data update from each posts
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed.
Post campaign report for each campaign
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed.
Admin dashboard to overlook the system
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed.
Post campaign report for each campaign
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed.
Admin dashboard to overlook the system
As an agency ourselves, we understand how an influencer brand campaign works and how they are analyzed.
Product
Launching Soon
Final Reflection
While working in Flynt.social with interdisciplinary teams, solving design issues and building the software. I recognized my growth as a designer. And I learned the following lessons.
Design's value and impact.
Communicating my design strategies to the team, and reasoning my decision helped the team to understand how design have an impact on the product
Solutions are often straight forward
I had a few challenges which only needed to be discussed with others, only to know that solution is quite right in front of me.
Knowing how development works
I actively took part during development phase to understand and analyze of the overall UX of the product, which gave me different perspective to design. Designing might me simple, but implementing it quite challenging!
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Case Study
UX
Research
IITG Connect
Case Study
UX
Research
IITG Connect
Case Study
UX
Research
IITG Connect
How shall we build a solution for brands to launch campaigns, get influencers and see how the campaign perform